Interview with Anissa Imchal, Instituts Neyla Beauté & Nyssa Esthétique – Paris region, conducted by Les Nouvelles Esthétiques
(November 2019 issue)
Have you always been sensitive to technology?
As a beauty professional, I have always felt that I needed to be able to combine my manual practice with equipment for better results and comfort in my daily life. In my opinion, technology is a real asset to offer more complete services.
The Internet was the trigger for my decision: the results I saw there and the desire to become a real specialist in slimming convinced me to take the plunge and equip myself.
How did you discover STARVAC?
First of all, my beautician colleagues told me about this brand, the devices it offers and the treatments that can be done with it.
I was then able to discover STARVAC for myself at the International Aesthetic and Spa Congress in April 2019.
Why did you choose STARVAC?
I like to be able to offer my clients the best and STARVAC equipment is state of the art. Their innovation differentiates them from classic motorized palpating and rolling treatments. With a double fold skin work thanks to Cellular Stretching ®, my ambition to be a real specialist in slimming is becoming reality. The natural and non-invasive character of this technique also counted a lot in my choice.
You have two institutes and you equipped your two institutes at the same time, wasn’t it risky, if you didn’t like it?
Whatever choices we make, whatever devices we put in place, the risk is inevitably present. In order to attract new clients and develop your business, it is important to stay informed and identify the best in order to offer quality care. This inevitably implies taking a risk, but when I decided to equip my two centers at the same time, I knew I was right because I immediately believed in STARVAC and its equipment, which in my opinion is the most efficient on the aesthetic market.
Have you received any specific STARVAC training?
My staff and I have received excellent training. Indeed, we had theoretical explanations on the technical aspect and then we had the opportunity to go to the practice. This very complete training allowed us to quickly acquire a new expertise and this now allows us to stand out from the competition.
What did you put in place to launch these new treatments?
We wanted to introduce this new generation of treatments by offering a discovery session. The aim was to test the devices and to carry out an assessment with the clients in order to offer them the most suitable program for their problems.
We then communicated a lot on social networks by posting “before and after” photos. This type of publication works well because it illustrates the quality of the results obtained with Cellular Stretching ®. So even though our communication to launch these new treatments is over, we continue to post these kinds of photos.
Have you acquired and/or retained customers through STARVAC?
Yes, we have been able to attract a new clientele curious to discover this method and delighted by the results obtained.
How long did it take you to get a return on your equipment?
We received our devices in June. With the help of the brand and the marketing kit it provides, we were able to communicate on these new equipments. The results obtained, illustrated by before and after photos, have enabled us to sell cures quickly and our investment is already almost profitable!
How much did these devices add to your sales in %?
In just four months, we have increased our sales by more than 30%!
What do you think of beauticians who are resistant to technology?
People often associate slimming machines with a painful method, a substantial investment and expensive cures for clients. With STARVAC units, this is absolutely not the case.
I think that the beauticians who are still reluctant are simply not very or not at all informed on the subject.
What would you say to an esthetician who is hesitant to work with STARVAC?
Equipping yourself with a STARVAC machine is an investment that will allow you to stand out from the competition and become an expert in slimming and anti-aging treatments. I guarantee that your clients will love the results they get!